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Headlines are, believe it or not, the most important thing in a copy. This is because people will not read your text if the headline is boring. Healines are you chance to stand out of the crowd, make the most of it: be accurate and concise. Follow the so called SHINE rule - so easy… Continue reading How to write better Headlines
Do you have promotional marketing materials, articles or a website to translate from English into Italian? That's great, you have come to the right place. My mother tongue is Italian and having lived in the UK for years it allows me to fully understand the subtle interpretation of the language and to be able to… Continue reading English into Italian – copywriting
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