Headlines are, believe it or not, the most important thing in a copy. This is because people will not read your text if the headline is boring. Healines are you chance to stand out of the crowd, make the most of it: be accurate and concise. Follow the so called SHINE rule - so easy… Continue reading How to write better Headlines
Who are your customers? It matters also in copywriting
Discover your customers persona to make them act as you wish.
Identikit of a copywriter – Who am I?
This is the excerpt for a featured post.